{"version":"1.0","provider_name":"Dr. Raymond Hopkins","provider_url":"https:\/\/drraymondhopkins.com\/fr","author_name":"Hopkins","author_url":"https:\/\/drraymondhopkins.com\/fr\/author\/raymond\/","title":"The Global Expansion Assumption That Costs Companies Millions - Dr. Raymond Hopkins","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"YMyIifh7kU\"><a href=\"https:\/\/drraymondhopkins.com\/fr\/the-global-expansion-assumption-that-costs-companies-millions\/\">The Global Expansion Assumption That Costs Companies Millions<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/drraymondhopkins.com\/fr\/the-global-expansion-assumption-that-costs-companies-millions\/embed\/#?secret=YMyIifh7kU\" width=\"600\" height=\"338\" title=\"\u00ab\u00a0The Global Expansion Assumption That Costs Companies Millions\u00a0\u00bb &#8212; Dr. Raymond Hopkins\" data-secret=\"YMyIifh7kU\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/drraymondhopkins.com\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>","thumbnail_url":"https:\/\/drraymondhopkins.com\/wp-content\/uploads\/2026\/06\/Screenshot-2026-06-23-083627-1.png","thumbnail_width":581,"thumbnail_height":429,"description":"Every global expansion begins with assumptions. Some are grounded in careful research. Others are based on past success. One assumption, however, quietly undermines more international expansion efforts than almost any other: &#8220;If we&#8217;re successful at home, we&#8217;ll be successful abroad.&#8221; It sounds reasonable. After all, a proven product, a recognizable brand, and a successful operating [&hellip;]"}